The thesis deals with the role of consumer contests in commercial communications. The aim of this thesis is to assess their role in communication mix. The theoretical part analyzes consumer contests as one of sales promotion tools and describes their specific features. The practical part stems from my field research and examines whether consumer contests have any impact on purchase decision and on brand awareness
The thesis deals with marketing communications of a non-governmental, non-profit organization NaZem...
The purpose of this bachelor thesis is to propose an appropriate event for younger consumers for a s...
The bachelor thesis deals with marketing communications of the company České dráhy, a.s. and competi...
The thesis deals with the role of consumer contests in commercial communications. The aim of this th...
Thesis disserts upon consumer contests and competitions. It defines their position among other sales...
Thesis disserts upon consumer contests and competitions. It defines their position among other sales...
This bachelor thesis focuses on the topic of consumer competitions. The main aim of the thesis is to...
The thesis focuses on consumer contests within the field of modern technologies. Its objective is to...
The objective of this thesis is mapping of the situation about customer competition. Attention is fi...
The objective of this thesis is mapping of the situation about customer competition. Attention is fi...
The subject of this thesis is a marketing communications of company. The work looks at the issue as ...
In the Bachelor Thesis the promotion has been investigated. It has been found out an effective way h...
This thesis deals with marketing communications. Describes marketing communication tools that are ap...
The thesis is concentrated on sales promotion, particularly focused on consumer. The theoretical par...
The aim of this thesis is to determine the potential and direction of consumer competitions of the b...
The thesis deals with marketing communications of a non-governmental, non-profit organization NaZem...
The purpose of this bachelor thesis is to propose an appropriate event for younger consumers for a s...
The bachelor thesis deals with marketing communications of the company České dráhy, a.s. and competi...
The thesis deals with the role of consumer contests in commercial communications. The aim of this th...
Thesis disserts upon consumer contests and competitions. It defines their position among other sales...
Thesis disserts upon consumer contests and competitions. It defines their position among other sales...
This bachelor thesis focuses on the topic of consumer competitions. The main aim of the thesis is to...
The thesis focuses on consumer contests within the field of modern technologies. Its objective is to...
The objective of this thesis is mapping of the situation about customer competition. Attention is fi...
The objective of this thesis is mapping of the situation about customer competition. Attention is fi...
The subject of this thesis is a marketing communications of company. The work looks at the issue as ...
In the Bachelor Thesis the promotion has been investigated. It has been found out an effective way h...
This thesis deals with marketing communications. Describes marketing communication tools that are ap...
The thesis is concentrated on sales promotion, particularly focused on consumer. The theoretical par...
The aim of this thesis is to determine the potential and direction of consumer competitions of the b...
The thesis deals with marketing communications of a non-governmental, non-profit organization NaZem...
The purpose of this bachelor thesis is to propose an appropriate event for younger consumers for a s...
The bachelor thesis deals with marketing communications of the company České dráhy, a.s. and competi...