Marketing importance of body image

This work focuses on body image in terms of individual consumer behavior, predispositions as well as in terms of how media, which portrayed the beauty ideal, affect us. It explains the physical self, body language, image and how was seen in the history. The practical section briefly describes the first phase of research. After using the chart work summarizes the research. The most interesting results are that the beauty ideal for most respondents is not a top-model shaped woman but real woman with natural female form and appearance