Exploitation of social web sites by companies

This bachelor thesis discusses the possible utilizations of services offered by social networks to companies. The aim of the thesis is to get acquainted with the three most popular social networks, present services they offer to companies and make recommendations for its optimal usage. Furthermore, the thesis incorporates the outputs of the questionnaire, which has focused on social networks users' perception of corporate activities on social networks. Moreover, case studies of two particular firms are included in the applicative part of the thesis to illustrate the social networks' exploitation in practice