The analysis of anti-smoking campaigns

Bachelor thesis called The analysis of anti-smoking campaigns deals with campaigns against smoking in various countries and their comparison. The aim is to analyze the method and effectiveness of communication of the campaigns. The work is divided into two parts - theoretical and practical. The theoretical part discusses social marketing in general and legislative measures in the issue of smoking. The practical is focused on real campaigns in the world, namely the Slovak Republic, Australia, USA, India and France, with special emphasis on the Czech Republic followed by a comparison of campaigns and different ways of their communication. Another part of the practical part is a survey which is aimed to identify people's attitudes to smoking, their views on the effectiveness of campaigns and also whether anti-smoking campaigns can affect smokers, change their mind and force them to quit smoking