Marketing strategy of a selected brand

Topic of my bachelor degree thesis is Marketing strategy of a selected brand. The aim of my thesis is to analyse the marketing strategy of fashion brand Orsay and to suggest certain improvements. The thesis has three basic parts. Theoretical part represents basic theory, concerning marketing strategy, which I build on in second - practical part. The later considers actual strategies of Orsay. The third part is based on my own research and contains results of the questionnaire I developped for this occasion as well as suggested improvements and steps that could eventually lead to growth of sales and the profit