Export strategy of firm Ferrit s.r.o. and its operations on Russian market

Aim of the bachelor thesis is to introduce company Ferrit s.r.o. and its operations on Russian market. First part focuses on actions, that companies have to undertake before they enter a foreign market. In second part is introduced company Ferrit s.r.o. whose subject of enterprise is to produce machinery intended for use in potentially explosive atmospheres. In this part is also outlined its operations on domestic and foreign markets. Third part deals with company operations on Russian market. It outlines the market situation, brings in the competitors in the market and services that company offers in Russia. At the end of third part is SWOT analysis and recommendations for further actions of the company on Russian marke