The strategy of tourism development in the chosen destination

This bachelor thesis deals with the strategic development of tourism in the Ústí region. The main goal is to analyse, with the assistance of its particularity, not only the current conditions of tourism in the region, demand and supply, but also its potential and precondition for the future development. In consideration is also taken the Euroregion Elbe/Labe, which influences the region a lot. This influence is unfortunately hardly demonstrable and quantifiable. The attention is also paid to the destination management, which is very important and indispensable, but only in its beginnings in the Ústí region