The collective buying phenomenon in the Czech Republic

Collective buying has become a widespread trend on the Czech Internet during the last year. This thesis deals with the phenomenon of collective sales and its aim is to find out how the system works and why different parties join it. The first chapter presents the development of collective buying in the world and what it means in the Czech Republic nowadays. The second chapter specifies several reasons which motivate customers and entrepreneurs to join the system and it mentions a number of marketing activities of the intermediaries influencing the customers' decision. The whole process of the discount activities is described in the third chapter and the fourth one analyses the opinions of Czech customers and entrepreneurs on sales campaigns