Marketing applications in dental office

The goal of this Bachelor's Thesis is to apply the tools of marketing mix in the dental environment. In the theoretical part, I described all the bases, which are relevant to the issue. Attention is also paid to analytical methods such as the SWOT method, or target group analysis and competitive environment. In the practical part, I made acquaintance with the concrete dental practice on which I want to show the marketing mix and other instruments mentioned in the theoretical part. Element of this thesis is to propose my own solutions, which could inspire the practice's owner in the future being to be strengthen its overall position for dental service on the local market