Privacy, individuality and reality: their losses in social networks

This thesis is focused on the current phenomenon, the social networks and their huge increase in the last years followed by the associated changes in their perception by the society and the development of the perception of privacy itself. The most important part of the work is dedicated to the pitfalls that the social networks and all communications bring through information technology. The thesis describes the currently most known networks that are used in the Czech Republic. A detailed investigation and analysis of the terms of use is focused on the probably nowadays most widespread and most used social network called Facebook. The following chapter shows a huge displacement in the basic settings and in the user's perception of privacy. This part also brings the recommended ways to setup. The last section presents the causes connected with the theme of this thesis and they are commented by author's point of view. The thesis ends by the summarizing of recommended measures and the overall conclusion of the theme