Analysis of marketing strategy of nonprofit organisation

This diploma thesis deals with analysis of marketing strategy of Slovak nonprofit and nongovernmental organisation Úsmev ako dar and its project Najmilší koncert roka. This organisation concerns with help and care about children from foster homes. The theoretical part describes nonprofit organisations, its funding and its specific marketing. The practical part begins with description of organisation Úsmev ako dar and its project Najmilší koncert roka, and continues with analysis of its marketing mix and communication strategy, and also the analysis of the marketing strategy for project Najmilší koncert roka, where the results are compared with results from survey