STUDY OF EFFICIENCY OF ENTERPRISE’S ACTIVITY FROM THE POSITIONS OF CULTURAL CONTENT

The article describes the main modern approaches to the effectiveness of the enterprise; the concept of a culture of efficiency of the enterprise is proposed; its functions are described, which include integration, socialization, information, regulatory, epistemological and innovative. The content of a culture of efficiency, including complexes of material culture and non-material, external and internal cultures, is determined. It is proved that the management of effectiveness in terms of cultural content depends on a methodical approach to the essence of effectiveness