Promoting Public Interest: Exploring Why Radio Broadcasters Must Serve the Public Interest When Conducting Contests and Promotions

Where is the line drawn? This paper seeks to answer that question by exploring the delicate responsibility of radio broadcasters to serve the public interest in promoting their station through contests and events. By examining key cases and orders from the Federal Communications Commission, we gain an understanding of the purpose of public interest and broadcasting, and how broadcasters protect the integrity of their stations by serving that interest