The importance of corporate culture for strategic management of midsize enterprises

The thesis focuses on the current corporate culture in selected enterprises. It concerns two midsize enterprises focused on beer and malt. The main objective is to evaluate the level of the existing corporate culture of both companies. The partial target is to asses and to compare the corporate culture of selected companies on the basis of the analysis, as well as to find imperfections and to suggest possible remedy. The paper also describes the importance of corporate culture for strategic management. The theoretical part summarizes the findings regarding the corporate culture. The thesis also includes characteristics of the enterprise. The analytical part is prepared on the basis of a questionnaire survey in selected enterprises; it describes the selected sample and the findings. The employees are not satisfied with staff benefits and internal communication. The final part summarizes the findings of the survey and the recommendations for improvement of identified weaknesses