The personal motives of people to search for unconventional ways of treatment

In my bachelor thesis, I focused on searching for possible motives of people looking for the unconventional ways of the treatment. The aim of the study was to map these reasons, to find out why these people feel the need to amend the classical medicine or to completely divert away from it. The thesis has been divided into a theoretical and a research part. In the theoretical part, I deal with the scientific medicine, its history, successes, but also difficulties. Moreover, I describe some of the principles of the unconventional treatment methods and their reasons of existence, according to various authors. In the research part, the participating respondents are briefly characterized and their motives to search for unconventional treatment modalities are described. The selection of the research sample was carried out among the clients and therapists of alternative medicine using the ``snowballing{\crqq} method. To obtain the necessary data, the method of qualitative research, namely a semi-structured questionnaire method, was used. The obtained data were processed using the qualitative analysis. The outcome of the analysis of the responses is determination of the motives that people have to search for unconventional ways of treatment. Some of the reasons were identical among clients and therapists {--} ineffectiveness of the classical medicine, inconvenient pharmacotherapy, searching for the holistic approach, active attitude towards one{\crq}s health, searching for responsibility to oneself, unsatisfactory doctor-patient relationship, free choice of a method as well as a therapist. The results of the thesis might represent a resource for another, deeper investigation of this issue, e.g. in the field of disease prevention or when investigating the unconventional methods or the impact of belief on the treatment process, etc. Some of the motives resulting from the research might be inspiring for the whole medical system {--} improvement of the doctor-patient relationship, holistic approach towards the patients, reduction of pharmacotherapy