Application of marketing instruments in the retail subject Gastro

The aim of my bachelor thesis is to evaluate the current use of marketing instrumensts in the retail subject Gastro and propose such measures to increase revenues and profits and raise the competitiveness of firms. I had two conducted marketing research. One was designed for customers and other was designed consumers (potential customers) Gastro stores. Based on the collected data and information obtained by observation and interviews with business owners I have suggested measures concerning snacks for schoolchildren, the measure I am economically evaluated