Persuasion of Nonverbal Devices in Contemporary Journalism

Medial communication was and still is very important in society. Until recently was the most important type of media communication the journalistic. In 20th century appears the television broadcasting phenomenon, that among others influences the prezent form of journalistic. Expressive changes are in verbal representation and graphic prezentation of informations, we note the shift of using the means, that are press media trying to impact on recipients. This research is focused on the characteristic of nonverbal means of persuasion. The objective is description of the influence over readers in current tabloids and quality newspaper. The base of the research is the analysis of 348 newspapers, collected from october 2006 to october 2007. Subsequently the comparsion of nonverbal means of persuasion was done in 4 czech nationwide newspapers. The research is focused mainly on type characteristic and frequency of these means in each periodical and their mutual comparision