The Analysis of the Selection of the Most Suitable Entrence Locality on the International Market

International market entrence dicision of the company was one of the most important factors for its expansion. The main goal of this thesis was the project of the most suitable process for the international market entrence and the selection of the entrence locality on the international market. Second goal was the particular localities comparison, the choice of the most suitable market locality for Jihospol, a.s. and the design of the strategy for the company next development. The posibility localities for international markets entrence was evaluated by the neighbouring countries STEP analysis. The Slovak republic market was choised as target market for Jihospol, a.s. Building works contracts as subcontracts is the most suitable form of the entrence on the Slovak republic market for Jihospol, a.s