Online bidding strategy is one of the most discussed topics in online auction research. This research aims to empirically confirm online bidding strategies in single-unit auctions and evaluate these strategies in the context of auction winning outcome, final price evaluation, and perceived enjoyment. Both objective and subjective data of online single-unit auctions were collected to validate our postulated hypotheses. Our findings suggest that there are three basic bidding strategies in single-unit auctions and they indeed have different impacts on auction biddings
The introduction of internet auction has significantly widened the pool of consumers who participate...
Traditionally, the posted-price based electronic catalog process has served as the mechanism of choi...
Traditionally, the posted-price based electronic catalog process has served as the mechanism of choi...
Online bidding is gradually becoming a popular shopping behavior among modern consumers. The combina...
Past studies have confirmed the importance of reputation in online auction. However, the marginal re...
The economic literature on online auctions is rapidly growing, because the enormous amount of freely...
Many scholars have investigated the bidders’ behavior in online auctions, including online bidding s...
Principal Topic: Online auctions have emerged as a major opportunity for individuals to start busine...
This paper describes research to determine the effects of bidder experience on performance in online...
Research in the topic of online auction has consistently found heterogeneities across online bidders...
[[abstract]]"This paper attempts to develop a theoretical model and associated method for researchin...
Auction opening bid is one of the online auction features that can be manipulated to promote bidding...
The current study attempts to answer the questions of whether and to what degree bidding strategies ...
In online auction research, sellers’ and buyers’ strategies have been largely examined as separate r...
According to the critical analysis of theoretical and empirical literature, there is a need to bette...
The introduction of internet auction has significantly widened the pool of consumers who participate...
Traditionally, the posted-price based electronic catalog process has served as the mechanism of choi...
Traditionally, the posted-price based electronic catalog process has served as the mechanism of choi...
Online bidding is gradually becoming a popular shopping behavior among modern consumers. The combina...
Past studies have confirmed the importance of reputation in online auction. However, the marginal re...
The economic literature on online auctions is rapidly growing, because the enormous amount of freely...
Many scholars have investigated the bidders’ behavior in online auctions, including online bidding s...
Principal Topic: Online auctions have emerged as a major opportunity for individuals to start busine...
This paper describes research to determine the effects of bidder experience on performance in online...
Research in the topic of online auction has consistently found heterogeneities across online bidders...
[[abstract]]"This paper attempts to develop a theoretical model and associated method for researchin...
Auction opening bid is one of the online auction features that can be manipulated to promote bidding...
The current study attempts to answer the questions of whether and to what degree bidding strategies ...
In online auction research, sellers’ and buyers’ strategies have been largely examined as separate r...
According to the critical analysis of theoretical and empirical literature, there is a need to bette...
The introduction of internet auction has significantly widened the pool of consumers who participate...
Traditionally, the posted-price based electronic catalog process has served as the mechanism of choi...
Traditionally, the posted-price based electronic catalog process has served as the mechanism of choi...