Add to ORKGThis paper reviews and synthesizes cognitive learning theory literature with potential applications to e-customization research and practice and highlights parallel work in online and offline marketing as well as information technology. A framework that provides a comparison of various learning theories with potential applications to e-customization is presented. Major theories suggest heterogeneity among individuals with regards to cognitive learning styles and strategies. Findings also propose a positive effect of the congruency between consumer learning styles (strategies) and online message format (content) on communication efficiency, recall, attitude, and decision making. A synthesis review with potential research and managerial appli...
Computers and information systems are playing increasingly prominent and direct roles in the conduct...
Abstract. Individual differences are of concern to both academics and practitioners in the education...
People's cognitive learning styles are different, identify learning styles early on considered able ...
At the beginning of the 215t century strong efforts are made for facilitating e-learning (electronic...
The purpose of this article is to review and critique each of the research studies published in this...
The purpose of this article is to review and critique each of the research studies published in this...
At the beginning of the 215t century strong efforts are made for facilitating e-learning (electronic...
At the beginning of the 215t century strong efforts are made for facilitating e-learning (electronic...
Dissertation (Ph.D.)--University of Kansas, Electrical Engineering & Computer Science, 2007.Computer...
Background: several cognitive and learning style models (Curry’s taxonomy,Gardner, Dunn and Dunn, et...
E-learning is an information technology product that is used in learning. The study in this paper ai...
peer reviewedPurpose: As traditional paper manuals and step-by-step instructions have shown to disco...
When we are creating instructional design for e-learning environments we need a holistic understandi...
Current research in educational environments has increasingly focused on the development of adaptive...
The human cognitive system possesses a finite processing capacity, which is split into channels for ...
Computers and information systems are playing increasingly prominent and direct roles in the conduct...
Abstract. Individual differences are of concern to both academics and practitioners in the education...
People's cognitive learning styles are different, identify learning styles early on considered able ...
At the beginning of the 215t century strong efforts are made for facilitating e-learning (electronic...
The purpose of this article is to review and critique each of the research studies published in this...
The purpose of this article is to review and critique each of the research studies published in this...
At the beginning of the 215t century strong efforts are made for facilitating e-learning (electronic...
At the beginning of the 215t century strong efforts are made for facilitating e-learning (electronic...
Dissertation (Ph.D.)--University of Kansas, Electrical Engineering & Computer Science, 2007.Computer...
Background: several cognitive and learning style models (Curry’s taxonomy,Gardner, Dunn and Dunn, et...
E-learning is an information technology product that is used in learning. The study in this paper ai...
peer reviewedPurpose: As traditional paper manuals and step-by-step instructions have shown to disco...
When we are creating instructional design for e-learning environments we need a holistic understandi...
Current research in educational environments has increasingly focused on the development of adaptive...
The human cognitive system possesses a finite processing capacity, which is split into channels for ...
Computers and information systems are playing increasingly prominent and direct roles in the conduct...
Abstract. Individual differences are of concern to both academics and practitioners in the education...
People's cognitive learning styles are different, identify learning styles early on considered able ...