New Business Model: EWOM (Electronic Word of Mouth) platform Improvements through the Elements lead to success in E commerce platforms

Electronic commerce (e-commerce) is an emerging field that applies technology in commerce. One of the concepts used in electronic commerce is an electronic word of mouth EWOM . Technically, the concept is used to evaluate electronic commerce platforms, services/products, and behaviours. Sometimes EWOM is used as a government initiative to sensitize the citizens. The goal of this research is to improve the methods and activities used in Electronic word of mouth platforms for evaluating e-commerce platforms. Therefore, this research: 1) proposes a framework for Electronic word of mouth; 2) chooses MAROOF.SA as the system to be improved by the new EWOM business model based on the proposed framework; 3) verifies the new EWOM business model through two justifications plans: an experiment and survey. The proposed framework was derived from Starbucks experiment of using electronic commerce , which highlighted three main elements that can be used in the proposed framework. In this paper, co-creations value, usability and payment methods were the three elements considered when improving the working of the MAROOF EWOM Platform