User Adoption Behaviors of Mobile Commerce: China VS Taiwan

This study aims to further test the technology acceptance model for mobile commerce (m-commerce) in China and Taiwan. Data was collected from 156 college students in Macau (China) and 173 college students in Kaohsiung (Taiwan). Exploration factor analysis is performed to examine the reliability and validity of the model; regression analysis is performed to access the relationship between behavior intention and each factor in these two markets; and t-tests are performed to compare the difference in the means from Chinese and Taiwan college students. This study finds out that even there is not significant culture difference between China and Taiwan, there is a significant difference in the means of social influence between these two markets