Add to ORKGAccording to the stimulus–organism–response (S–O–R) paradigm, this study aims to understand how interactivity affects SNS users’ loyalty through user experience of presence and flow. Data collected from 242 respondents was analyzed with structural equation modeling (SEM). The results show that machine interactivity affects telepresence and flow, person interactivity affects social presence and flow, social presence affects flow and flow further affects SNS users’ loyalty. In addition, telepresence has a significant effect on social presence
Websites are a composite of multiple attributes, each of which has certain characteristics. One such...
With the growth of e-commerce, novel applications of website interactivity are important to attract ...
Will not the social networking services “SNS” be different in a certain kind of network characterist...
Social network sites (SNS) have simplified and amplified social interaction between online users. Th...
Since its emergence as a new electronic communication media supported by Web 2.0, social media has b...
Benefiting from the popularity of Social Network Site (SNS), the Social Network Site based Entertain...
Based on expectation disconfirmation theory, this study analyzes how attitudes (satisfaction and loy...
It is generally accepted that the way in which firms interact with consumers is a critical element i...
Researchers have been increasingly interested in examining the effect of social network site based e...
Social Network Service (SNS), is an innovative application and business model in recent years. It ch...
Social network service (SNS) has become a popular media for social interaction and information excha...
A number of questions remain to be addressed concerning the stability of Social Network Services (SN...
Purpose: Drawing on the three flow-channel model and the stimulus–organism–response model, this rese...
Since its emergence as a new electronic communication media supported by Web 2.0, social media has b...
This study explored the impact of Social Networking Sites (SNSs) on students’ social interaction at ...
Websites are a composite of multiple attributes, each of which has certain characteristics. One such...
With the growth of e-commerce, novel applications of website interactivity are important to attract ...
Will not the social networking services “SNS” be different in a certain kind of network characterist...
Social network sites (SNS) have simplified and amplified social interaction between online users. Th...
Since its emergence as a new electronic communication media supported by Web 2.0, social media has b...
Benefiting from the popularity of Social Network Site (SNS), the Social Network Site based Entertain...
Based on expectation disconfirmation theory, this study analyzes how attitudes (satisfaction and loy...
It is generally accepted that the way in which firms interact with consumers is a critical element i...
Researchers have been increasingly interested in examining the effect of social network site based e...
Social Network Service (SNS), is an innovative application and business model in recent years. It ch...
Social network service (SNS) has become a popular media for social interaction and information excha...
A number of questions remain to be addressed concerning the stability of Social Network Services (SN...
Purpose: Drawing on the three flow-channel model and the stimulus–organism–response model, this rese...
Since its emergence as a new electronic communication media supported by Web 2.0, social media has b...
This study explored the impact of Social Networking Sites (SNSs) on students’ social interaction at ...
Websites are a composite of multiple attributes, each of which has certain characteristics. One such...
With the growth of e-commerce, novel applications of website interactivity are important to attract ...
Will not the social networking services “SNS” be different in a certain kind of network characterist...