The Perceptions of Adopters and Non-Adopters of Cloud Computing: Application of Technology-Organization-Environment Framework

The purpose of this research is to explore the differences between cloud computing adopters and non-adopters. This study used technology-organization-environment (TOE) framework to investigate the perceptions of IT staff towards cloud computing adoption. The specific factors in the TOE framework are relative advantage, complexity, compatibility, top management support, organizational readiness, competitive pressure, and business partner pressure. An online-based survey was employed to collect data from IT managers, IT consultants, and IT professionals working at Saudi organizations. The findings revealed that adopters have higher perceptions to cloud computing than the non-adopters, except for complexity. The findings offer organizations and cloud computing service providers with better understanding of factors to be considered when making decisions about the adoption of cloud computing. The findings would also help organizations to consider their information technologies investments when implementing cloud computing