Understanding Intention To Repurchase On Auction Websites From Users\u27 It Reliance

Does the level of users’ information technology (IT) reliance lead to differences in the motivation of their intention to repurchase on auction websites? This study identifies two seller service propositions that positively affect buyers’ repurchase intentions either directly or indirectly and aims to make two important contributions. First, this study introduces the concept of service provision, which suggests that buyers’ expectations of service and their perception of service provision around purchase has an impact on customers’ intention to repurchase from the same online seller in auction website. Second, this study examines the impact of service provision on buyers’ repurchase intention both directly and indirectly