Infotainment in a contemporary journalistics

The final thesis ``Infotainment in Contemporary Journalistics`` is focused on the mapping of the occurrence of a brand-new feature. It is the penetrating, or better to say the growing of the portion of entertainment in contemporary journalistic texts. The entertaining function used to be characteristic for certain journalistic texts in the past, but at present it often interferes in those texts for which seriousness and fair-mindedness were typical. This feature is not only connected with total change of the world´s society, but it also has connection with political and economical system of the Czech Republic. The principle of market economy made the serious press change {--} it would not be able to compete with cheaper, more coloured, and for some people much more entertaining tabloid press. The thesis is not divided into the theoretical and practical part. The theoretical explanation is immediately followed by the practical part with examples and chapters are used for the actual subdivision of the thesis. Using of the terms is explained in the introductory part (such as journalistics, humour) and there are also a few notes about the history of journalistics. The chapters make up the main part of the thesis (such as Humour in Commentaries, Making Use of Metaphors in Journalistics, Headline and its Function in Contemporary Journalistics etc.), in which specific examples of using humour in journalistics are analysed. Language material was gathered from ``Právo``Daily from 2005 {--} 2007