Psychological Aspects of Advertising

My thesis deals with the subject of advertising, both as a specific kind of information as well as a phenomenon within society. My focus is given to its influence on a person and the description of those mechanisms, as well as its influence. It also concerns the biological and psychological predispositions and the sensitivity of a person towards advertising. The central theme is to examine all of these special mechanisms of advertising messages within modern society. The practical part contains the elaboration and evaluation of a questionnaire and a television survey through common available channels. The records are evaluated in these given charts