Add to ORKGThis paper presents a research study, using eye tracking technology, to measure participant cognitive load when encountering micro-decision. It elaborates and improves on a pilot study that was used to test the experiment design. Prior research that led to a taxonomy of decision constructs faced in online transactional processes is discussed. The main findings relate to participants’ subjective cognitive load and task error rates
From prior research, the authors found that certain design features amongst some online retailers we...
The manner in which choice is framed influences individuals’ decision-making. This research examine...
E-commerce consumers are facing increasingly complex purchasing decisions. Due to their cognitive ca...
This paper presents a research study, using eye tracking technology, to measure participant cognitiv...
This paper lays out the design of a research study, using eye tracking technology, to measure partic...
This paper lays out the design of a research study, using eye tracking technology, to measure partic...
The aim of this study was to shed light on the consumers’ decision making processes in an online en...
Conference paperPrevious research indicated the design of certain decision constructs could be uncle...
Previous research indicated the design of certain decision constructs could be unclear to users in t...
Previous research indicated the design of certain decision constructs could be unclear to users in t...
The manner in which choice is framed influences individuals’ decision-making. This research examines...
Certain features amongst some online retailers are atypical of ‘good’ design; the transaction proces...
One might assume information systems (IS) are developed so systems enhance the user experience and f...
One might assume information systems (IS) are developed so systems enhance the user experience and f...
Online firms frequently increase profit by selling optional extras. However, opt-in rates tend to be...
From prior research, the authors found that certain design features amongst some online retailers we...
The manner in which choice is framed influences individuals’ decision-making. This research examine...
E-commerce consumers are facing increasingly complex purchasing decisions. Due to their cognitive ca...
This paper presents a research study, using eye tracking technology, to measure participant cognitiv...
This paper lays out the design of a research study, using eye tracking technology, to measure partic...
This paper lays out the design of a research study, using eye tracking technology, to measure partic...
The aim of this study was to shed light on the consumers’ decision making processes in an online en...
Conference paperPrevious research indicated the design of certain decision constructs could be uncle...
Previous research indicated the design of certain decision constructs could be unclear to users in t...
Previous research indicated the design of certain decision constructs could be unclear to users in t...
The manner in which choice is framed influences individuals’ decision-making. This research examines...
Certain features amongst some online retailers are atypical of ‘good’ design; the transaction proces...
One might assume information systems (IS) are developed so systems enhance the user experience and f...
One might assume information systems (IS) are developed so systems enhance the user experience and f...
Online firms frequently increase profit by selling optional extras. However, opt-in rates tend to be...
From prior research, the authors found that certain design features amongst some online retailers we...
The manner in which choice is framed influences individuals’ decision-making. This research examine...
E-commerce consumers are facing increasingly complex purchasing decisions. Due to their cognitive ca...