Add to ORKGSo far research in the area of social networking sites (SNS) has drawn surprisingly little attention to users’ conspicuous consumption (CC), even though the constant rise of younger people’s debts seems to go hand in hand with the rise of SNS. To fill this research gap, we conducted two studies based on social comparison and normative influence theory. In a preliminary study, we show that Instagram use is positively related to users’ CC. In the main study, using a sample of 283 German Instagram users, we find possible explanations for this association. While norms on Instagram seem not to account for the link between Instagram use and CC, our results suggest a mediating effect of envy. We contribute to the literature by providing insights o...
The growth and popularity of social commerce has created opportunities for increased interactions be...
Today Instagram is one of the biggest social media platforms with more than 2 billion active users. ...
On Instagram, individuals proactively seek Likes for posts, as the number of Likes received is a soc...
So far research in the area of social networking sites (SNS) has drawn surprisingly little attention...
As internet usage grew, social media sites proliferated, and consumers began to use them more freque...
The use of Instagram as a social networking tool has transformed in recent years. The commerce frien...
Background: Social media has grown to such a large extent that it has become a primary source of inf...
The use of social networking sites is becoming increasingly popular. Although there are many studies...
Social media has grown to such a large extent that it has become a primary source of information amo...
The use of Instagram is becoming increasingly popular among students. Excessive Instagram use (EIU) ...
The popularity of social media for business and marketing is on a definite rise. Although researcher...
The burgeoning popularity of social media has shifted how social media users share and seek informat...
Social media platforms can deliver benefits for their users. They help people to stay in touch with ...
Instagram is one of the social media platforms that allow people to compare themselves with others (...
Early theories of conspicuous consumption proposed a framework in which individuals attempt to imita...
The growth and popularity of social commerce has created opportunities for increased interactions be...
Today Instagram is one of the biggest social media platforms with more than 2 billion active users. ...
On Instagram, individuals proactively seek Likes for posts, as the number of Likes received is a soc...
So far research in the area of social networking sites (SNS) has drawn surprisingly little attention...
As internet usage grew, social media sites proliferated, and consumers began to use them more freque...
The use of Instagram as a social networking tool has transformed in recent years. The commerce frien...
Background: Social media has grown to such a large extent that it has become a primary source of inf...
The use of social networking sites is becoming increasingly popular. Although there are many studies...
Social media has grown to such a large extent that it has become a primary source of information amo...
The use of Instagram is becoming increasingly popular among students. Excessive Instagram use (EIU) ...
The popularity of social media for business and marketing is on a definite rise. Although researcher...
The burgeoning popularity of social media has shifted how social media users share and seek informat...
Social media platforms can deliver benefits for their users. They help people to stay in touch with ...
Instagram is one of the social media platforms that allow people to compare themselves with others (...
Early theories of conspicuous consumption proposed a framework in which individuals attempt to imita...
The growth and popularity of social commerce has created opportunities for increased interactions be...
Today Instagram is one of the biggest social media platforms with more than 2 billion active users. ...
On Instagram, individuals proactively seek Likes for posts, as the number of Likes received is a soc...
