Understanding the Values of Blockchain Based Games from Users’ Perspectives: A Value-focused Thinking Approach

This study aims to explore the values of blockchain based games from users’ perspectives in China. To address this, we employed the Value-Focused Thinking (VFT) approach to derive the values of blockchain based games with users in China. Eleven active users of blockchain based games were interviewed in China. Based on the data collected from the interviews, we developed a means-ends objective network describing the values of blockchain based games from users’ perspectives in China. According to the results, maximize enjoyment, maximize profit, maximize blockchain beliefs, and minimize risk of holding cryptocurrency were derived as the fundamental objectives to maximize values of blockchain based games from users’ perspectives