AI-Based Voice Assistant Systems: Evaluating from the Interaction and Trust Perspectives

Artificial Intelligence (AI) technologies are one of the new technologies with new complicated features, that are emerging in a fast pace. Although these technologies seem to be extensively adopted, people do not intend to use them in some cases. Technology adoption has been studied for many years, and there are many general models in the literature describing it. However, having more customized models for emerging technologies upon their features seems necessary. In this study, we developed a conceptual model involving a new system quality construct, i.e., interaction quality, which we believe can better describe adoption of AI-based technologies. In order to check our model, we used a voice assistant system (VAS) technology as an example of this technology, and tested a theory-based model using a data set achieved from a field survey. Our results confirm that interaction quality significantly affects individual’s trust and leads to adoption of this technology