Product sampling, traditionally being administered in physical stores, has expanded to e-commerce sites and online platforms that connect brands to consumers. These online platforms use free product sampling to stimulate the generation of user-generated
This research examines drivers of consumer word of mouth (WOM) in free-product settings, revealing f...
Digital platforms that aggregate products and services, such as Google Shopping or Amazon, have emer...
The prevailing of the Internet facilitates consumers to share information, opinions and experiences ...
Product sampling, a promotional tactic long employed by brands looking to enter a new market, releas...
The application of websites to offer free samples of products and services to consumers is widesprea...
We study the impact of product and platform level sampling on customer purchases at an online video ...
Product sampling allows consumers to try out a small portion of a product for free. Uncertainty asso...
Abstract Free sampling is an important marketing tool to promote product information diffusion and e...
Many music retailers use online product sampling and online customer reviews to help potential buyer...
Advertising supported content sampling is ubiquitous in online markets for digital information goods...
With the rapid growth of the Internet and the subsequent emergence of Electronic Commerce, the impor...
This paper examines one of the most important marketing strategies by software producers on the Inte...
Thesis (Ph.D.)--University of Washington, 2022This dissertation studies various promotional strategi...
Researchers, companies and managers have for a long time accepted word-of-mouth as being a crucial m...
This research examines drivers of consumer word of mouth (WOM) in free-product settings, revealing f...
Digital platforms that aggregate products and services, such as Google Shopping or Amazon, have emer...
The prevailing of the Internet facilitates consumers to share information, opinions and experiences ...
Product sampling, a promotional tactic long employed by brands looking to enter a new market, releas...
The application of websites to offer free samples of products and services to consumers is widesprea...
We study the impact of product and platform level sampling on customer purchases at an online video ...
Product sampling allows consumers to try out a small portion of a product for free. Uncertainty asso...
Abstract Free sampling is an important marketing tool to promote product information diffusion and e...
Many music retailers use online product sampling and online customer reviews to help potential buyer...
Advertising supported content sampling is ubiquitous in online markets for digital information goods...
With the rapid growth of the Internet and the subsequent emergence of Electronic Commerce, the impor...
This paper examines one of the most important marketing strategies by software producers on the Inte...
Thesis (Ph.D.)--University of Washington, 2022This dissertation studies various promotional strategi...
Researchers, companies and managers have for a long time accepted word-of-mouth as being a crucial m...
This research examines drivers of consumer word of mouth (WOM) in free-product settings, revealing f...
Digital platforms that aggregate products and services, such as Google Shopping or Amazon, have emer...
The prevailing of the Internet facilitates consumers to share information, opinions and experiences ...