Is Reciprocity Always Beneficial? An Empirical Analysis of Reciprocal Behaviors and Content Contribution

Song, Tingting

Publication date

December 2018

Publisher

AIS Electronic Library (AISeL)

Abstract

Social media platforms have recently experienced a rapid growth because of the integration of user-generated content (UGC) with the current proliferation of reciprocal social links among users. Although many studies have analyzed how UGC and reciprocal s

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Is Reciprocity Always Beneficial? An Empirical Analysis of Reciprocal Behaviors and Content Contribution

Abstract

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Is Reciprocity Always Beneficial? An Empirical Analysis of Reciprocal Behaviors and Content Contribution

Abstract

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