Exploring the Influential Factors in Continuance Usage of Online Dating Apps: Gratification, Subjective Well-Being and Self-Disclosure

Nowadays, finding a romantic partner using online dating apps have become a prevalent phenomenon. This study proposes a research model for investigating the antecedents of users’ intention to use online dating apps continually. In this study, we explore the influence of subjective well-being, self-disclosure and perceived usefulness on users’ continuance intention. Furthermore, this study examines whether gratification in online dating increases users’ subjective well-being and their perceived usefulness of online dating apps. For developing a more thorough research model, this study employs self-disclosure variables as second order construct that consist of depth, intent, honesty and valence. In addition, this research also explores subjective well-being’s influence on self-disclosure. The proposed research model is analyzed by partial least square approach, with 692 respondents. The result shows that subjective well-being, perceived usefulness and self-disclosure have significant influence on user’s continuance intention. Furthermore, subjective well-being is affected by several gratifications provided in online dating