Exploring ERP-enabled Technology Adoption: A Real Options Perspective

For decades, practitioners and scholars have focused on achieving optimal values in and benefits from enterprise resource planning (ERP) systems. Given that scholars have identified ERP systems as having option-like characteristics such as the capacity to create an information technology (IT) platform that enables the adoption of subsequent function-specific applications, we face a need to explore the linkage between post-ERP systems implementation and subsequent ERP-enabled technology adoption. We used real options theory to explore the underlying relationship between the initial ERP system implementation and subsequent technology adoptions. We surveyed 519 IT executives in the United States and found that the level of technology uncertainty, managerial flexibility, and formal real option analysis in ERP adoption decisions influenced the organizational relative advantage of subsequent non-ERP technologies. Our results also reveal that the level of uncertainty had a negative relationship with ERP-enabled technology adoption, while formal real option analysis in ERP adoption decisions positively influenced ERP-enabled adoption