Add to ORKGThis study examines the factors that have an impact on online reviews reliability. A theoretical framework was built and empirically tested with a sample of 200 interviewees. Results of structural equation model show that the online reviews quality and perceived risk have positive impact on online review reliability. Accordingly, online review value and number have positive impact on online review quality, customer involvement and reviewer acception have positive impact on perceived risk. The results of this study also suggest that the character of online review and reviewer indirectly impact review reliability by impacting intermediate variables
Recent changes in web technologies have given a voice to consumers in online discussion of products ...
Effective online review component design plays a critical role in facilitating online transactions. ...
Providing consumers with a web site that leads consumers to perceive less risk, have a satisfying ex...
This study examines the factors that have an impact on online reviews reliability. A t...
Online review has become one of the most important references for modern consumers to purchase produ...
Online review has become one of the most important references for modern consumers to purchase produ...
Online review has become one of the most important references for modern consumers to purchase produ...
With the Theory of Planned Behavior (TPB) and the online consumer trust model as the theoretical und...
With the Theory of Planned Behavior (TPB) and the online consumer trust model as the theoretical und...
As an important factor that affects customer purchase intention, online review has attracted the att...
As an important factor that affects customer purchase intention, online review has attracted the att...
In the digital transformation era, online reviews have become an important source of information for...
In the digital transformation era, online reviews have become an important source of information for...
Online reviews, as a major form of online word-of-mouth, are one of the important reference indicato...
Online consumer reviews have an essential role in online consumer’s buying decisions and e-commerce ...
Recent changes in web technologies have given a voice to consumers in online discussion of products ...
Effective online review component design plays a critical role in facilitating online transactions. ...
Providing consumers with a web site that leads consumers to perceive less risk, have a satisfying ex...
This study examines the factors that have an impact on online reviews reliability. A t...
Online review has become one of the most important references for modern consumers to purchase produ...
Online review has become one of the most important references for modern consumers to purchase produ...
Online review has become one of the most important references for modern consumers to purchase produ...
With the Theory of Planned Behavior (TPB) and the online consumer trust model as the theoretical und...
With the Theory of Planned Behavior (TPB) and the online consumer trust model as the theoretical und...
As an important factor that affects customer purchase intention, online review has attracted the att...
As an important factor that affects customer purchase intention, online review has attracted the att...
In the digital transformation era, online reviews have become an important source of information for...
In the digital transformation era, online reviews have become an important source of information for...
Online reviews, as a major form of online word-of-mouth, are one of the important reference indicato...
Online consumer reviews have an essential role in online consumer’s buying decisions and e-commerce ...
Recent changes in web technologies have given a voice to consumers in online discussion of products ...
Effective online review component design plays a critical role in facilitating online transactions. ...
Providing consumers with a web site that leads consumers to perceive less risk, have a satisfying ex...