From an Information Consumer to an In-formation Author: the Role of Self-Service Business Intelligence

Self-service business intelligence (SSBI) enables executives, managers, analysts and knowledge workers to access data and build reports based on their needs to support decisions and actions toward business success. From an industrial level perspective, this suggests that business users not only consume information but that they are also able to author information. Yet, there is lack of knowledge on how SSBI extends the role of a business user beyond being an information consumer. Because SSBI falls firmly under the category of self-service technologies (SST) we draw our conclusions based on a literature review on SST. This study highlights ease of use, trust, independence, control and self-efficacy as the main characteristics that are needed to generate outcomes in terms of co-production and time efficiency at an individual level