Environmental Awareness in Information Technology Adoption and Consumer Intention to Support Green Businesses: Research Agenda for Empirical Study

This agenda scrutinizes the individual perspective and awareness of environmental impact when purchasing and using IT products, the influence of society on IT-product use, the individual’s attitude towards green-imaged businesses and the influence of green-imaged business policies. This study referenced communication theories and information system success models as the basis to break down the framework into three phases; Green IT Introduction, Green Individual Acceptance and Green Organizational Impact. This agenda suggests that a consumer will purchase or use environmentally friendly IT products if he/she acknowledges the benefits of protecting and preserving the environment while being willing to spend more money and time, accept reduced product capability and understand the meaning of eco-labels. In addition, the role that peers and superiors play in individual decisions and awareness of which behaviors damage the eco-system are also elements. Moreover, how willingness to purchase or use green IT product leads to the support of green-imaged businesses