Add to ORKGThe paper applies Kalman Filtering to investigate dynamic relationship between electronic word-ofmouth (e-WOM), online advertising and offline product sales. We explore three dimensions of e-WOM: volume, valence and variation. We construct online advertising in terms of page view of online display advertisement. Using a merged, multi-sourced, time series dataset, we reveal that all aspects of e- WOM are significantly related to sales. In initial stage, e-WOM volume takes the dominant effect in driving the sales, while e-WOM valence becomes more effective later on. And more dispersed opinions lead to higher sales. However, counter-intuitively, online advertising is not significantly related to offline sales. The paper enriches our understand...
Due to copyright restrictions, the access to the full text of this article is only available via sub...
Electronic commerce (e-commerce) and online advertising have exploded on the Internet. The Internet ...
This study examines how online display ads, alone or in combination with more conventional media (te...
The paper applies Kalman Filtering to investigate dynamic relationship between electronic word-ofmou...
Due to copyright restrictions, the access to the full text of this article is only available via sub...
The current marketing environment is characterized by a surge in multichannel shopping and increasin...
The increasing amount of electronic word of mouth (eWOM) has significantly affected the way consumer...
The increasing amount of electronic word of mouth (eWOM) has significantly affected the way consumer...
The increasing amount of electronic word of mouth (eWOM) has significantly affected the way consumer...
This article examines the dynamic impact of online word-of-mouth (WOM) on US television show viewers...
With the rapid advancement in the IT industry, many companies have made the Internet as part of thei...
Electronic commerce (e-commerce) and online advertising have exploded on the Internet. The Internet ...
Electronic commerce (e-commerce) and online advertising have exploded on the Internet. The Internet ...
Electronic commerce (e-commerce) and online advertising have exploded on the Internet. The Internet ...
The proliferation of online-to-offline (O2O) commerce in emerging markets has raised new questions f...
Due to copyright restrictions, the access to the full text of this article is only available via sub...
Electronic commerce (e-commerce) and online advertising have exploded on the Internet. The Internet ...
This study examines how online display ads, alone or in combination with more conventional media (te...
The paper applies Kalman Filtering to investigate dynamic relationship between electronic word-ofmou...
Due to copyright restrictions, the access to the full text of this article is only available via sub...
The current marketing environment is characterized by a surge in multichannel shopping and increasin...
The increasing amount of electronic word of mouth (eWOM) has significantly affected the way consumer...
The increasing amount of electronic word of mouth (eWOM) has significantly affected the way consumer...
The increasing amount of electronic word of mouth (eWOM) has significantly affected the way consumer...
This article examines the dynamic impact of online word-of-mouth (WOM) on US television show viewers...
With the rapid advancement in the IT industry, many companies have made the Internet as part of thei...
Electronic commerce (e-commerce) and online advertising have exploded on the Internet. The Internet ...
Electronic commerce (e-commerce) and online advertising have exploded on the Internet. The Internet ...
Electronic commerce (e-commerce) and online advertising have exploded on the Internet. The Internet ...
The proliferation of online-to-offline (O2O) commerce in emerging markets has raised new questions f...
Due to copyright restrictions, the access to the full text of this article is only available via sub...
Electronic commerce (e-commerce) and online advertising have exploded on the Internet. The Internet ...
This study examines how online display ads, alone or in combination with more conventional media (te...