Topics
.svg%3Fwidth%3D300&w=3840&q=75){kind=logo}
FacebookCompany
We present in this paper a multicultural approach to social media marketing analytics, applied in two Facebook brand pages: French (individualistic culture, the country home of the brand) versus Saudi Arabian (collectivistic culture, one of its country hosts), which are published by an international beauty & cosmetics firm. Using social network analysis and content analysis, we identify the most popular posts and the most influential users within these two brand pages and highlight the different communities emerging from brand and users interactions. These communities seem to be culture-oriented when they are constructed around socialization branded posts and product-line oriented when advertising branded posts are concerned
Along with the increase of social media usage, the consumer behavior has changed. This has forced co...
In today’s dynamic world the role of social media is growing rapidly and popular social networks gai...
Social media platforms offer companies a good way to be connected to consumers and potential custome...
International audienceWe present in this paper a multicultural approach to social media marketing an...
The aim of this thesis is to understand how the same marketing media content affects audiences of di...
Facebook is one of the most popular outlets that allows brands to connect with their customers. With...
In today's society, social media has become one of the largest platforms for multi-waycommunication....
The purpose of this thesis is to compare the way people (beauty products consumers/lovers) engage wi...
Social media is considered as a first-rate open communication platform to connect directly with cus...
Social networks have changed the way information is delivered to the customers, shifting from tradit...
The aim of the current study is to go further in understanding how Hofstede’s cultural dimensions ca...
The rapid growth of social network sites, such as Facebook and MySpace, has recently received a grea...
The development and increased use of social media by the consumers has brought new challenges for br...
One of the most prominent way of connecting with customers via Social Networking Sites (SNS) is to g...
International audienceThis research focuses on the understanding of brand communities created by con...
Along with the increase of social media usage, the consumer behavior has changed. This has forced co...
In today’s dynamic world the role of social media is growing rapidly and popular social networks gai...
Social media platforms offer companies a good way to be connected to consumers and potential custome...
International audienceWe present in this paper a multicultural approach to social media marketing an...
The aim of this thesis is to understand how the same marketing media content affects audiences of di...
Facebook is one of the most popular outlets that allows brands to connect with their customers. With...
In today's society, social media has become one of the largest platforms for multi-waycommunication....
The purpose of this thesis is to compare the way people (beauty products consumers/lovers) engage wi...
Social media is considered as a first-rate open communication platform to connect directly with cus...
Social networks have changed the way information is delivered to the customers, shifting from tradit...
The aim of the current study is to go further in understanding how Hofstede’s cultural dimensions ca...
The rapid growth of social network sites, such as Facebook and MySpace, has recently received a grea...
The development and increased use of social media by the consumers has brought new challenges for br...
One of the most prominent way of connecting with customers via Social Networking Sites (SNS) is to g...
International audienceThis research focuses on the understanding of brand communities created by con...
Along with the increase of social media usage, the consumer behavior has changed. This has forced co...
In today’s dynamic world the role of social media is growing rapidly and popular social networks gai...
Social media platforms offer companies a good way to be connected to consumers and potential custome...
Add to ORKG