Add to ORKGSocial media technologies and services have empowered individuals and organisations by revolutionalising the way people communicate, socialise and conduct business. Two examples of social media services are Facebook and Twitter. Many organisations have been quick to realise the potential benefits of social media and have adopted social media marketing practices. Social media analytics are conducted by organisations to analyse social media data in order to determine the influence of their marketing activities as well as those of their competitors. The discussion in this paper stresses the widespread adoption of social media on the African continent and the usage of social media by marketing departments in organisations. An assessment is cond...
Social media is an important aspect of marketing today. According to Hanna et al (2011), social med...
Organizations can use social media analytics as an effective assessment tool from behavioral perspec...
Today, social media is widely adopted across personal and professional spheres. Increasingly busines...
The marketing possibilities on the Internet is growing and so are social media marketing. The budget...
There is a rapid increase in the usage of social media in the most recent decade. Getting to social ...
The popularity of social media has continued to rise during the last decade, which has led to the de...
It’s no secret that “word of mouth” has always been considered one of the most powerful forms of mar...
Data mining and social media is an innovative platform for the aerospace industry to focus, promote ...
Social media has become an important reference for information during the last few decades. They hav...
This Research is about how an African handmade accessories company should have effective social medi...
Online social media is now the greatest interaction platform all over the world, connecting millions...
Social networks provide an easy and quick way to connect, create groups, share information. This par...
Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Manageme...
Social Media, in modern scenario, has provided a vital platform for business promotions, marketing, ...
Rapidly evolving technology has led to the differentiation of communication tools used by institutio...
Social media is an important aspect of marketing today. According to Hanna et al (2011), social med...
Organizations can use social media analytics as an effective assessment tool from behavioral perspec...
Today, social media is widely adopted across personal and professional spheres. Increasingly busines...
The marketing possibilities on the Internet is growing and so are social media marketing. The budget...
There is a rapid increase in the usage of social media in the most recent decade. Getting to social ...
The popularity of social media has continued to rise during the last decade, which has led to the de...
It’s no secret that “word of mouth” has always been considered one of the most powerful forms of mar...
Data mining and social media is an innovative platform for the aerospace industry to focus, promote ...
Social media has become an important reference for information during the last few decades. They hav...
This Research is about how an African handmade accessories company should have effective social medi...
Online social media is now the greatest interaction platform all over the world, connecting millions...
Social networks provide an easy and quick way to connect, create groups, share information. This par...
Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Manageme...
Social Media, in modern scenario, has provided a vital platform for business promotions, marketing, ...
Rapidly evolving technology has led to the differentiation of communication tools used by institutio...
Social media is an important aspect of marketing today. According to Hanna et al (2011), social med...
Organizations can use social media analytics as an effective assessment tool from behavioral perspec...
Today, social media is widely adopted across personal and professional spheres. Increasingly busines...