Self-disclosure & SNS Platforms: The Impact of Transparency, Accountability & Culture

Self-disclosure on social networking platforms has attracted attention in Information Systems (IS) research. While the IS literature has connected individual beliefs such as perceived privacy, perceived benefits, and cost to use, less research has examined how characteristics of the SNS platform itself shape social media platform use. This study addresses this gap by examining how platform transparency, platform accountability, and user’s culture affect users’ self-disclosure of personal information. In doing so, we also examine the factors that shape users’ perceptions on platform transparency. We propose a comprehensive research model in this research-in-progress paper. This study will have significant research and practical implications