Business Analytics and Business Value: A Case Study

In the backdrop of growing adoption of business analytics in various business domains, it is important for investing firms to understand how business value is created from the investments. Earlier studies conducted in IT domain have highlighted how higher investment in technology may not bring more returns, rather how IT as a capability built by the organization acts as a key mediator in the business value creation. This research extends the model to business analytics, first to identify elements of underlying concepts like analytics technology assets and analytics capability, using a case study approach. This research further captures how analytics resources contribute to business performance by developing suitable operational and organizational measures for performance. This research contributes to the body of knowledge related to business analytics in the form of theory building