Design-task Linkages in Digital Innovation: Software Platforms at Globalcarcorp

The adoption of software platforms in product design can be challenging for manufacturing firms. In particular, embedded linkages between the organization design (task) and product design (design) may counteract attempts to induce more agile and flexible innovation processes. Yet, little research has investigated the influence of software platforms on design-task linkages in digital innovation. This paper addresses this research problem by examining the use of software platforms for instrument cluster design at a global automaker. Drawing on innovation theory, we identify and explicate two types of tensions emerging when digitizing physical products. Related to temporality and design hierarchy, these tensions form the basis for a set of implications for the literatures on platforms and digital innovation