A Preliminary Study of Industry\u27s Use of the Internet

Internet use by business has grown dramatically in the past two years, but little serious research has yet been published on this phenomenon. This paper reports on an exploratory study of 35 persons who are knowledgeable of the Internet use in their organizations. It was found that Internet use was fairly widespread and used predominantly for marketing applications. While security was viewed as a serious concern, business need and cost were perceived to be more important in deciding to use the Internet