Stereoscopic 3D to Enhance User Experience in E-commerce

The context for this study is stereoscopic 3D (S3D) images as a design element in an e-commerce setting with the purpose of enhancing the user experience (UX). Findings from the usability testing, i.e. evaluation by the think aloud method, confirm previously conducted studies of S3D and UX. This study shows that users are affected by the S3D representation of a product, affecting beliefs and feelings on how the product would look like in real life. The users experienced a presence of the product in the room and spontaneously reached out and tried to interact with the depicted object. Indications of a change in the user’s mental model of how to interact with an e-commerce interface were given. Additional research is necessary to confirm the findings in this research-in- progress paper, but results show that there were an enhanced UX in the interaction with the web site containing S3D images