Add to ORKGDrawing on trust transfer theory and signal theory, we investigate how perceived effectiveness of e-commerce institutional mechanisms (PEEIM) and perceived website quality of the seller (PWQS) moderate the relationships between trust in platform, trust in seller and purchase intention in the context of Consumer to Consumer (C2C) platforms. To test our proposed model, we surveyed 224 buyers of TaoBao, a major Chinese C2C portal. The results indicate that PEEIM has no effect on the relationship between trust in platform and trust in seller, yet it positively moderates the relationship between trust in seller and purchase intention. In addition, PWQS positively moderates the relationship between trust in platform and trust in seller, but negat...
The purpose of this paper is to explore the influencing factors of consumers\u27 willingness to purc...
Success in electronic commerce relies greatly on customer trust. While other studies have examined v...
Knowing how to build and maintain consumer trust is crucial for e-commerce. Despite the number of em...
Drawing on trust transfer theory and signal theory, we investigate how perceived effectiveness of e-...
The effects of e-commerce institutional mechanisms on trust and online purchase have traditionally b...
The effects of e-commerce institutional mechanisms on trust and online purchase have traditionally b...
As the internet and electronic commerce grow rapidly and become very popular, more and more consumer...
Trust is the key ingredient for sustainable transactions. In the concept of trust, the trustor trust...
Transparency, seller’s reputation and website security are considered to be important factors of the...
Consumer-to-Consumer (C2C) e-marketplaces cannot survive without participations from both a large nu...
Researchers have devoted considerable efforts to design effective online marketplaces, especially wi...
Recent literature has gone beyond assessing simple effects of trust on repurchase intention to under...
In the last few years, the number of Internet users in Indonesia was growing rapidly as many people ...
This thesis contributes to the understanding of the role of web quality factors in the context of on...
This paper proposes a model of the mediating role of initial trust on the relationship between websi...
The purpose of this paper is to explore the influencing factors of consumers\u27 willingness to purc...
Success in electronic commerce relies greatly on customer trust. While other studies have examined v...
Knowing how to build and maintain consumer trust is crucial for e-commerce. Despite the number of em...
Drawing on trust transfer theory and signal theory, we investigate how perceived effectiveness of e-...
The effects of e-commerce institutional mechanisms on trust and online purchase have traditionally b...
The effects of e-commerce institutional mechanisms on trust and online purchase have traditionally b...
As the internet and electronic commerce grow rapidly and become very popular, more and more consumer...
Trust is the key ingredient for sustainable transactions. In the concept of trust, the trustor trust...
Transparency, seller’s reputation and website security are considered to be important factors of the...
Consumer-to-Consumer (C2C) e-marketplaces cannot survive without participations from both a large nu...
Researchers have devoted considerable efforts to design effective online marketplaces, especially wi...
Recent literature has gone beyond assessing simple effects of trust on repurchase intention to under...
In the last few years, the number of Internet users in Indonesia was growing rapidly as many people ...
This thesis contributes to the understanding of the role of web quality factors in the context of on...
This paper proposes a model of the mediating role of initial trust on the relationship between websi...
The purpose of this paper is to explore the influencing factors of consumers\u27 willingness to purc...
Success in electronic commerce relies greatly on customer trust. While other studies have examined v...
Knowing how to build and maintain consumer trust is crucial for e-commerce. Despite the number of em...