Add to ORKGInformation technology, especially social media, has fundamentally changed the way of firm-customer interactions and has shifted more power to customers. Although an increasing number of firms are aware of increased customer power and the importance of co-creation, how to convert customer power into value of co-creation is unclear. In order to fill this gap in the literature, drawing on social exchange theory, this research develops research hypotheses to examine the relationships among IT-enabled customer power, IT-enabled co-creation efforts, and relational value. A Web-based survey is then conducted in the context of the travel service. This research is expected to contribute to the literature by identifying two types of IT-enabled custo...
Organizations are increasingly employing social media in business and this phenomenon has also attra...
Value Co-Creation plays a central role within the Service-Dominant Logic of marketing. However, valu...
This dissertation aims to further enquiry into the business value of information technology (IT) by ...
Information technology, especially social media, has fundamentally changed the way of firm-customer ...
Purpose- In current hypercompetitive markets, ICTs redefine business processes as a whole (Zhang et ...
Recent market developments such as increasing digitalization of services, professionalization of cus...
The continuing development and widespread adoption of information technology (IT) has deeply influen...
In an early article, Treacy and Wiersema argue that information technology (IT) can achieve three ki...
Service innovation is increasingly being recognized as an important strategy for firms to sustain co...
Manufacturing firms have begun to add services to their product portfolios for interacting with cust...
This article integrates social network and exchange theory to develop a model of customer value base...
Recently, scholars have tended to study value co-creation from the perspective of service ecosystems...
Research on value creation traditionally has focused on value created by the company, though custome...
While the co-creation of value between provider and customer(s) is a common theme in service researc...
Social media technologies have greatly facilitated customers’ self-empowerment, and have given rise ...
Organizations are increasingly employing social media in business and this phenomenon has also attra...
Value Co-Creation plays a central role within the Service-Dominant Logic of marketing. However, valu...
This dissertation aims to further enquiry into the business value of information technology (IT) by ...
Information technology, especially social media, has fundamentally changed the way of firm-customer ...
Purpose- In current hypercompetitive markets, ICTs redefine business processes as a whole (Zhang et ...
Recent market developments such as increasing digitalization of services, professionalization of cus...
The continuing development and widespread adoption of information technology (IT) has deeply influen...
In an early article, Treacy and Wiersema argue that information technology (IT) can achieve three ki...
Service innovation is increasingly being recognized as an important strategy for firms to sustain co...
Manufacturing firms have begun to add services to their product portfolios for interacting with cust...
This article integrates social network and exchange theory to develop a model of customer value base...
Recently, scholars have tended to study value co-creation from the perspective of service ecosystems...
Research on value creation traditionally has focused on value created by the company, though custome...
While the co-creation of value between provider and customer(s) is a common theme in service researc...
Social media technologies have greatly facilitated customers’ self-empowerment, and have given rise ...
Organizations are increasingly employing social media in business and this phenomenon has also attra...
Value Co-Creation plays a central role within the Service-Dominant Logic of marketing. However, valu...
This dissertation aims to further enquiry into the business value of information technology (IT) by ...