Add to ORKGAs an important factor that affects customer purchase intention, online review has attracted the attention from both enterprises and researchers. According to persuasion theory, planned behavior theory and regulatory focus theory, combined with the three dimensions of online reviews, we construct a modified model of the influence of online reviews on customer purchase intention, and put forward relevant theoretical assumptions. Based on data from 252 samples, this paper studies the relationship between online reviews and customer purchase intention, and further reveals the moderating effect of personality traits
The use of online reviews among online shoppers has increased significantly in recent years and has ...
As the rapid growth of the World Wide Web, electronic commerce has become a new way for businesses o...
Purpose: This study aims to analyze the effect of Online Customer Reviews on purchase intention with...
As an important factor that affects customer purchase intention, online review has attracted the att...
[[abstract]]Purpose – The purpose of this study is to examine the influence of personality traits on...
Online reviews have taken a significant role in consumers’ decision of purchasing. Different from th...
Due to the development of the e-commerce platform and the internet technology, the inclination of co...
Online customer behaviors include a wide range of processes and activities related to sensory reacti...
This dissertation attempts to investigate the factors of customer online reviews influence customer ...
Purpose: To investigate the effects of online reviews on consumer purchase intention considering the...
by Lam King Chuen Christianne, Lee Sze Yan Jane.Thesis (M.B.A.)--Chinese University of Hong Kong, 20...
This study examines the factors that have an impact on online reviews reliability. A t...
The explosive growth of user generated content presents a window of opportunity for online service p...
The purpose of this study is to investigate the moderating effects of product type and consumer know...
Purpose: In today’s world,social media has brought large impacts to the consumers’ lifestyle as cons...
The use of online reviews among online shoppers has increased significantly in recent years and has ...
As the rapid growth of the World Wide Web, electronic commerce has become a new way for businesses o...
Purpose: This study aims to analyze the effect of Online Customer Reviews on purchase intention with...
As an important factor that affects customer purchase intention, online review has attracted the att...
[[abstract]]Purpose – The purpose of this study is to examine the influence of personality traits on...
Online reviews have taken a significant role in consumers’ decision of purchasing. Different from th...
Due to the development of the e-commerce platform and the internet technology, the inclination of co...
Online customer behaviors include a wide range of processes and activities related to sensory reacti...
This dissertation attempts to investigate the factors of customer online reviews influence customer ...
Purpose: To investigate the effects of online reviews on consumer purchase intention considering the...
by Lam King Chuen Christianne, Lee Sze Yan Jane.Thesis (M.B.A.)--Chinese University of Hong Kong, 20...
This study examines the factors that have an impact on online reviews reliability. A t...
The explosive growth of user generated content presents a window of opportunity for online service p...
The purpose of this study is to investigate the moderating effects of product type and consumer know...
Purpose: In today’s world,social media has brought large impacts to the consumers’ lifestyle as cons...
The use of online reviews among online shoppers has increased significantly in recent years and has ...
As the rapid growth of the World Wide Web, electronic commerce has become a new way for businesses o...
Purpose: This study aims to analyze the effect of Online Customer Reviews on purchase intention with...