UNCOVERING THE PHENOMENON OF EMPLOYEES´ ENTERPRISE SOCIAL SOFTWARE USE IN THE POST-ACCEPTANCE STAGE - PROPOSING A USE TYPOLOGY

Social software applications such as wikis, weblogs, and social networking sites have in recent years attracted the attention of organizations. However, a better understanding of employees´ enterprise social software use behaviors would help organizations to make better informed decisions regarding enterprise social software implementations. As an important step toward addressing this need, this study “ on the basis of (i) qualitative empirical data and (ii) existing literature “ identifies four post-acceptance information system (IS) use behaviors related to how employees leverage implemented enterprise social software platforms (ESSPs): Consumptive use, contributive use, hedonic use, and social use. A conceptualization of these four distinct use behaviors is proposed and subsequntly validated based on data from 233 employees using an ESSP in the post-acceptance stage at a communications and high-tech sector organization. By providing an enterprise social software use framework, developing and rigorously validating an according measurement instrument, this study provides researchers as well as practitioners with a proven instrument to assess employees´ post-acceptance enterprise social software use behaviors